The Science

How advanced peptides and proven ingredients transform your skin

Our Science

Every formula harnesses nature's own design, peptides, plant actives and marine bioactives, working with your skin's biology rather than against it.

Close-up of a delicate peptide molecule structure glowing softly against a dark background.
Close-up of a delicate peptide molecule structure glowing softly against a dark background.
Minimalist lab setup with glass beakers and natural ingredients arranged on a clean white surface.
Minimalist lab setup with glass beakers and natural ingredients arranged on a clean white surface.
A note on Peptides

Peptides are short chains of amino acids that act as messengers, small enough to signal specific instructions to skin cells: produce more collagen, reorganize elastin, calm inflammation. Not all peptides work the same way. The Kaviala System uses several distinct types, chosen because each does something different, and together they address more of what aging skin needs than any single peptide could alone.

A Note on Quality

Every ingredient in the Kaviala System is sourced from established, reputable suppliers with full documentation, including Safety Data Sheets and Certificates of Analysis. Nothing is included at a trace amount for the sake of a label claim. If an ingredient is here, it is here at a concentration meaningful enough to make a real difference.

Skin doesn't need to be forced into looking younger. It needs what it has lost: the signals that trigger collagen and elastin buildup, the lipids that hold moisture, the compounds that shield against daily stress. Every ingredient in the Kaviala System was chosen for a documented, specific mechanism, not a vague promise, so that consistent use delivers real, visible change: firmer texture, deeper hydration, a more even tone and a stronger, more resilient barrier.

The Science Behind the System

Why Two Products Replace Twelve

Every product in a typical mature skin routine exists because it was sold as the solution to one specific problem. A brightening serum for dark spots. A peptide serum for collagen. A retinol treatment for cell renewal. Twelve problems. Twelve products. Twelve price tags.

The Kaviala System was built on a different premise: that the same skin concerns could be addressed more effectively, more cleanly and more elegantly by two carefully formulated products working synergistically than by twelve products working in isolation.

Here is the science behind every replacement.

Step 01 Replaces Five Products

Advanced Tri-Peptide Regenerating Complex

1. Why It Replaces Your Toner

What a toner does:
Toners were originally designed to restore skin's pH after harsh alkaline cleansers disrupted it. Modern toners have evolved to also deliver a first layer of hydration, remove residual traces of cleanser and prep skin to receive subsequent products more effectively. In essence, a toner is a preparatory step. It gets skin ready for what comes next.

Why Step 01 does it better:
The Advanced Tri-Peptide Regenerating Complex does everything a toner does while simultaneously delivering three clinically studied peptides, a marine bioactive and cellular protection actives. A toner prepares skin. Step 01 prepares skin and actively treats it at the same time.

The mist format delivers an even, fine layer across face, neck, décolleté and hands, more efficiently than a toner applied with a cotton pad, which absorbs a significant portion of the product before it reaches skin.

Ingredients doing this work: Aqua, Pelargonium Graveolens Flower Water, Propanediol, Sodium Hyaluronate, Glycerin

The Rose Geranium Hydrosol serves as a naturally astringent, pH-balancing base. Sodium Hyaluronate draws moisture into the skin immediately after application. Propanediol enhances ingredient penetration, ensuring everything that follows absorbs more effectively. That is exactly what a toner is supposed to accomplish, with the added benefit of everything else in the formula.

2. Why It Replaces Your Vitamin C Serum

What a Vitamin C serum does:
Vitamin C (ascorbic acid) is one of the most studied skincare actives. It serves three primary functions: it stimulates collagen synthesis, inhibits melanin production to visibly brighten skin and fade dark spots, and neutralizes free radicals as a potent antioxidant. This is why it became a staple of the modern skincare routine. Three meaningful benefits in one ingredient.

The problem is that Vitamin C is notoriously difficult to formulate. It oxidizes rapidly when exposed to light, air and heat, turning orange or brown and losing efficacy in the process. It requires a very low pH, below 3.5, to remain stable and active, which makes it irritating for many skin types, particularly mature skin that may already be sensitized. A significant percentage of Vitamin C serums on the market contain oxidized, ineffective Vitamin C at the time of purchase without the consumer knowing.

Why Step 01 does it better:
Step 01 addresses all three functions of Vitamin C through dedicated, stable ingredients, each one doing its job more reliably than a single unstable molecule trying to do all three simultaneously.

For collagen stimulation:
Tripeptide-29 and Palmitoyl Tripeptide-5 work through two distinct biological pathways to support collagen synthesis, more precisely and more directly than Vitamin C's indirect collagen stimulation mechanism. A marine bacterial ferment extract specifically stimulates Collagen I, IV, VI and XIV production through fibroblast activity.

For brightening and dark spot reduction:
Niacinamide (Vitamin B3) at 3% inhibits the transfer of melanosomes, the cellular packages that deliver pigment to the skin surface, interrupting the darkening process at a different point in the pathway than Vitamin C. N-Acetyl Glucosamine (NAG) inhibits the glycosylation of tyrosinase, the enzyme that triggers melanin production. Together they address pigmentation through two distinct mechanisms simultaneously, without the pH or stability challenges of Vitamin C.

For antioxidant protection:
Ectoin and the active compounds naturally present in the Organic German Chamomile base, including chamazulene and apigenin, provide antioxidant protection that is stable, gentle and effective across the formula's entire shelf life. No oxidation. No color change. No guessing whether the product is still working.

The result is a formula that accomplishes everything your Vitamin C serum was supposed to accomplish, without the instability, the irritation risk or the narrow pH window that makes Vitamin C formulation so challenging.

Ingredients doing this work: Tripeptide-29, Palmitoyl Tripeptide-5, Pseudoalteromonas Ferment Extract, Niacinamide, N-Acetyl Glucosamine, Ectoin, Chamomilla Recutita (Matricaria) Flower Extract.

3. Why It Replaces Your Peptide Serum

What a peptide serum does:
Peptide serums deliver signaling molecules that communicate with skin cells to stimulate collagen production, support structural proteins and address specific signs of aging. The quality of a peptide serum depends entirely on which peptides are used, at what concentration, and whether the delivery system allows them to penetrate effectively.

Most commercial peptide serums contain one or two peptide complexes, often at concentrations chosen for label appeal rather than clinical efficacy.

Why Step 01 does it better:
Step 01 is not just a replacement for a peptide serum. It is a more sophisticated peptide serum than most on the market.

It contains three distinct peptide systems, each working through a different biological mechanism:

Tripeptide-29 is a collagen-identical peptide that provides the structural building blocks for Collagen Type I synthesis, the most abundant collagen in skin.

Palmitoyl Tripeptide-5 works through the TGF-β (Transforming Growth Factor Beta) signaling pathway, one of the most important biological mechanisms for collagen regulation. It does not just stimulate collagen. It activates the cellular signaling cascade responsible for organizing the entire collagen synthesis process.

Acetyl Octapeptide-3 is a signal peptide that works at nanomolar concentrations through competitive inhibition of the SNARE complex, the molecular machinery responsible for neurotransmitter release at neuromuscular junctions. By modulating this process, it visibly softens expression lines on the face, neck, décolleté, lip area and hands. Clinical studies using 3 to 10% of the commercial solution, the same concentration used in Step 01, showed reduction in the depth of wrinkles of up to 63%.

Additionally, Pseudoalteromonas Ferment Extract complements the peptide system by stimulating Collagen I, IV, VI and XIV production while promoting fibroblast adhesion and keratinocyte growth, mechanisms most standalone peptide serums do not address.

Ingredients doing this work: Tripeptide-29, Palmitoyl Tripeptide-5, Acetyl Octapeptide-3, Pseudoalteromonas Ferment Extract.

4. Why It Replaces Your Eye Cream

What an eye cream does:
Eye creams are marketed as specialized treatments for the delicate skin around the eye area, targeting crow's feet, puffiness, dark circles and fine lines. They typically contain the same active ingredients as facial moisturizers and serums, presented in smaller packaging at significantly higher prices per ounce.

The dermatological consensus on eye creams is straightforward: the skin around the eye has the same biological needs as the rest of the face. It requires hydration, barrier support, antioxidant protection and, where aging is visible, active ingredients that address structural changes in the skin. There is no ingredient that belongs exclusively around the eye.

Why Step 01 does it better:
Acetyl Octapeptide-3 specifically targets expression lines wherever they appear on the face, including crow's feet, the fine lines above and below the eye and the horizontal lines across the forehead. It works by modulating neurotransmitter release at the neuromuscular junction, softening the visible effect of repeated facial muscle contractions that create expression lines over time.

The mist format of Step 01 reaches the eye area effortlessly and evenly, more effectively than a cream applied by fingertip, which risks tugging at the delicate periorbital skin during application.

Tripeptide-29 and Pseudoalteromonas Ferment Extract provide the collagen and elastin support that the eye area needs as skin thins with age. Ectoin and the chamomile base provide calming, anti-inflammatory support that keeps the sensitive eye area comfortable and protected.

What Step 01 does not do is charge a premium for packaging a smaller quantity of formula in a smaller jar and calling it an eye cream.

Ingredients doing this work: Acetyl Octapeptide-3, Tripeptide-29, Pseudoalteromonas Ferment Extract, Ectoin, Chamomilla Recutita (Matricaria) Flower Extract

5. Why It Replaces Your Blue Light Defense

What a blue light defense product does:
Blue light, or High Energy Visible (HEV) light, is emitted by smartphone, computer and tablet screens. Unlike UV light, which is filtered by most SPF products, HEV light is not blocked by conventional sunscreen and penetrates deeper into the dermis. Emerging research suggests that cumulative HEV exposure contributes to oxidative stress in skin cells, accelerates collagen degradation and disrupts the skin's microbiome.

Blue light defense products typically contain antioxidants and stress shield actives that protect skin cells from HEV-induced oxidative damage.

Why Step 01 does it better:
Ectoin, present in both Step 01 and Step 02 at a clinically meaningful concentration, is one of the most thoroughly studied ingredients for blue light and environmental stress protection. It is a natural extremolyte, a compound originally isolated from bacteria thriving in extreme environments, that stabilizes cellular membranes, protects DNA from HEV-induced strand breaks and shields mitochondria from screen-induced oxidative stress.

Critically, Ectoin provides this protection without the limitations of conventional antioxidants, which neutralize free radicals after they form. Ectoin works upstream, stabilizing cell structures before damage occurs rather than repairing it afterward.

Applied morning and evening as part of Step 01 and Step 02, Ectoin provides continuous blue light protection throughout the day and overnight repair support simultaneously, something a standalone blue light defense product applied once cannot match.

Ingredients doing this work: Ectoin

Step 02 Replaces Seven Products

Advanced Cellular Rejuvenation Treatment

A Note on Eye Care

Eye Cream appears in Step 01's replacement list because Acetyl Octapeptide-3 specifically targets the expression lines and crow's feet that form around the eyes. But expression lines are only part of what ages the eye area. The skin around the eyes is thinner than anywhere else on the face, making it the first area to show moisture loss, thinning and reduced firmness. This is where Step 02 completes the work Step 01 begins.

The Ceramide Complex, including Ceramide NP, AP and EOP, restores the eye area's lipid barrier exactly as it does everywhere else on the face, addressing the dryness and fragility that makes this delicate skin age faster than the rest of the face. Squalane replenishes the lipid loss that makes the eye area appear thin and crepey with age. Acetyl Tetrapeptide-2 supports the elastin organization responsible for firmness in this notoriously delicate skin, the same mechanism it uses across the rest of the face and neck.

Together, Step 01 and Step 02 provide complete eye care, addressing both the visible lines and the underlying structural needs of the eye area, without a separate product formulated, priced and packaged specifically for one small part of the face. This is why Eye Cream is counted once in the twelve products the system replaces, with both steps contributing to the result.

6. Why It Replaces Your Moisturizer

What a moisturizer does:
A moisturizer serves three functions: it delivers water to the skin (humectancy), it seals that water in (occlusion) and it repairs the lipid barrier that naturally retains moisture (barrier restoration). Most commercial moisturizers address the first two functions adequately. Genuine barrier restoration, replacing the ceramides, cholesterol and fatty acids that form the skin's natural lipid bilayer, requires specific ingredients that many moisturizers include only in trace amounts.

Why Step 02 does it better:
The Advanced Cellular Rejuvenation Treatment is an emulsion, by definition a moisturizer, engineered with actives that address all three moisturization functions at meaningful concentrations while simultaneously delivering anti-aging, brightening and cellular renewal benefits no standalone moisturizer provides.

Sodium PCA and Panthenol (Vitamin B5) serve as humectants, drawing moisture into skin. Squalane at 6% provides elegant occlusion that seals hydration without heaviness, congestion or greasy finish. The Ceramide Complex restores the lipid bilayer, the actual structural barrier that prevents transepidermal water loss over time, rather than simply sitting on the surface.

The result is a moisturizer that genuinely moisturizes rather than simply feeling moisturizing.

Ingredients doing this work: Squalane, Sodium PCA, Panthenol, Sodium Hyaluronate, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol

7. Why It Replaces Your Night Cream

What a night cream does:
Night creams are designed around the principle that skin repair is most active during sleep. They are typically richer than daytime moisturizers, containing higher concentrations of repair actives, barrier-supporting lipids and sometimes retinoids or peptides to work alongside the skin's natural overnight regeneration cycle. The absence of SPF makes them more compatible with photosensitive actives like retinol.

Why Step 02 does it better:
Unlike night creams that confine their repair actives to a single evening application, Step 02 delivers structural repair and cellular renewal continuously, morning and evening, working in harmony with skin's natural regeneration processes around the clock.

Acetyl Tetrapeptide-2 biomimetic peptide upregulates Fibulin-5 and LOXL-1, proteins critical to elastin fiber organization, while supporting Collagen I, IV, VI and XIV production with every application. This is precisely the type of structural repair that night creams promise and most do not deliver at meaningful concentrations.

Bakuchiol, the clinically validated retinol alternative, works through retinol receptor pathways to support cell turnover and skin renewal without the photosensitivity, peeling or irritation associated with retinol, making it ideal for both morning and evening use, unlike retinol which is typically restricted to nighttime only.

The Ceramide Complex actively repairs the lipid bilayer, so skin maintains a measurably stronger barrier with every application.

Ingredients doing this work: Acetyl Tetrapeptide-2, Bakuchiol, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Squalane

8. Why It Replaces Your Retinol Treatment

What a retinol treatment does:
Retinol (Vitamin A) is one of the most clinically validated anti-aging ingredients available without a prescription. It accelerates cell turnover, stimulates collagen production, reduces the appearance of fine lines and wrinkles, and fades hyperpigmentation. It is widely considered the gold standard for visible anti-aging results.

Its limitations are equally well documented. Retinol causes photosensitivity, requiring strict SPF use during the day. It frequently causes peeling, redness, dryness and irritation, particularly during the adjustment period. It is unstable in light and air. It cannot be used during pregnancy. And for mature skin that may already be sensitized, thin or reactive, the irritation barrier can make consistent use difficult.

Why Step 02 does it better:
Bakuchiol is a plant-derived active from the Psoralea corylifolia plant that has been clinically demonstrated to activate retinol receptor pathways, producing comparable results to retinol through the same cellular mechanisms without any of retinol's well documented side effects.

In a landmark study published in the British Journal of Dermatology, Bakuchiol demonstrated equivalent results to retinol 0.5% in reducing wrinkle surface area and hyperpigmentation over 12 weeks, with significantly less irritation, dryness and photosensitivity. Unlike retinol, Bakuchiol can be used both morning and evening without photosensitivity concerns, does not require a gradual introduction period and is compatible with other actives including acids and peptides.

Applied twice daily, Bakuchiol in Step 02 delivers a cumulative daily dose equivalent to or exceeding the clinical reference dose used in published research, without the skin disruption that makes retinol difficult to sustain consistently.

Consistency is what delivers results. Bakuchiol makes consistency possible.

Ingredients doing this work: Bakuchiol

9. Why It Replaces Your Brightening Serum

What a brightening serum does:
Brightening serums target hyperpigmentation, dark spots, uneven skin tone and post-inflammatory discoloration, typically through one or more of three mechanisms: inhibiting tyrosinase (the enzyme that triggers melanin production), blocking the transfer of melanin to the skin surface, or accelerating cell turnover to shed pigmented cells more quickly.

Why Step 02 does it better:
Step 02 addresses pigmentation through two distinct, scientifically validated mechanisms simultaneously:

Alpha-Arbutin is a naturally occurring brightening compound found in bearberry, blueberry and cranberry plants that inhibits tyrosinase activity, interrupting melanin production at its source. At 1%, it operates at the effective dose established in clinical research while remaining within regulatory safe limits in both the US and EU markets. It is significantly more stable than kojic acid and more effective than most natural brightening alternatives.

Niacinamide (Vitamin B3) at 2% inhibits the transfer of melanosomes, the cellular packages that carry melanin, from melanocytes to keratinocytes, the skin cells visible at the surface. This interrupts the darkening process at a completely different point in the pigmentation pathway than Alpha-Arbutin, creating a dual mechanism approach that is more comprehensive than either ingredient alone.

Together they address both the production and the delivery of pigment, working synergistically through complementary pathways that a single ingredient brightening serum cannot replicate.

Combined with the brightening contributions of Niacinamide and NAG already delivered in Step 01, the complete Kaviala System addresses hyperpigmentation through four distinct mechanisms across both products simultaneously.

Ingredients doing this work: Alpha-Arbutin, Niacinamide

10. Why It Replaces Your Antioxidant Serum

What an antioxidant serum does:
Antioxidant serums neutralize free radicals, unstable molecules generated by UV exposure, pollution, blue light and normal metabolic processes, that damage skin cells, degrade collagen and accelerate visible aging. The most commonly used antioxidants in skincare include Vitamin C, Vitamin E, Resveratrol, Niacinamide and various plant extracts.

Why Step 02 does it better:
Step 02 delivers a triple antioxidant system that addresses oxidative stress through three distinct and complementary mechanisms:

Resveratrol, a polyphenol found in grape skin, red wine and certain berries, is one of the most studied plant-derived antioxidants in dermatology. It activates sirtuins, a family of proteins involved in cellular repair and longevity, while directly neutralizing free radicals and inhibiting enzymes that degrade collagen. Research suggests Resveratrol also has secondary tyrosinase-inhibiting activity, contributing to the brightening story of Step 02.

Tocopherol (Vitamin E), the most biologically active form of Vitamin E, works synergistically with Resveratrol, each regenerating the other's antioxidant capacity in what is known as the Vitamin E-Resveratrol regeneration cycle. This means the antioxidant protection of the combined system is greater than the sum of each ingredient individually.

Punica Granatum (Pomegranate) Seed Oil contains punicic acid, a rare omega-5 fatty acid with demonstrated antioxidant and anti-inflammatory activity. It provides a third layer of protection while simultaneously contributing to the emollient and barrier-supporting properties of Step 02.

This triple antioxidant approach provides broader, more sustained protection against oxidative aging than a standalone antioxidant serum built around a single ingredient.

Ingredients doing this work: Resveratrol, Tocopherol, Punica Granatum (Pomegranate) Seed Oil

11. Why It Replaces Your Neck and Décolleté Cream

What a neck and décolleté cream does:
The neck and décolleté are among the first areas to show visible signs of aging, including crepiness, laxity, horizontal lines and loss of definition, yet are frequently neglected by standard facial skincare routines. Neck creams typically contain firming actives, peptides, retinol alternatives and barrier-supporting ingredients specifically positioned for this area.

Why Step 02 does it better:
Both Step 01 and Step 02 are specifically directed for application to the face, neck, décolleté, lip area and hands with every use. This is not a secondary suggestion. It is central to how the Kaviala System was designed.

Acetyl Tetrapeptide-2 biomimetic peptide specifically addresses the elastin organization and dermal cohesion that determines whether skin on the neck and décolleté appears taut or crepey. By upregulating Fibulin-5 and LOXL-1, it works at the structural level responsible for the appearance of firmness and lift in these areas.

The Ceramide Complex and Squalane address the barrier thinning and lipid loss that makes skin in these areas appear crepey, not by masking the appearance but by actively restoring the lipid structure that gives skin its resilience.

Acetyl Octapeptide-3 in Step 01 targets expression lines on the neck and décolleté with the same mechanism it applies to the face. There is no biological reason the neuromuscular signal peptide mechanism would be exclusive to one area of the body.

Ingredients doing this work: Acetyl Tetrapeptide-2, Ceramide NP, Ceramide AP, Ceramide EOP, Squalane, Acetyl Octapeptide-3.

12. Why It Replaces Your Facial Oil

What a facial oil does:
Facial oils serve as the final step in many skincare routines, sealing in the actives and moisture delivered by previous layers, replenishing the skin's lipid content, providing emollient softness and often delivering fat-soluble antioxidants and skin-identical fatty acids. They are particularly valued for mature skin that naturally produces less sebum and benefits from additional lipid support.

Why Step 02 does it better:
Step 02 incorporates the functions of a facial oil directly into the emulsion formula, eliminating the need for a separate step while delivering the same lipid replenishment benefits in a more elegant format without greasiness.

Squalane at 6% is one of the most skin-compatible emollient oils available, structurally identical to the squalane naturally produced by human sebaceous glands, which declines significantly with age. It absorbs without greasiness, provides lasting emolliency and supports the skin's natural lipid barrier without occluding pores or leaving residue. At 6%, it is present at a genuinely meaningful concentration, not a trace amount added for label appeal.

Punica Granatum (Pomegranate) Seed Oil contributes punicic acid and fat-soluble antioxidants, providing the nutrient-rich lipid replenishment associated with the most prized facial oils.

The Ceramide Complex provides the skin-identical fatty acids, including ceramides, phytosphingosine and cholesterol, that form the intercellular cement of the skin's lipid bilayer. This is barrier restoration at a structural level that most facial oils, which sit above the barrier rather than within it, cannot accomplish.

The result is the nourishment and seal of a facial oil, fully integrated into a treatment emulsion that simultaneously delivers peptides, brightening actives and cellular renewal. One product instead of two steps.

Ingredients doing this work: Squalane, Punica Granatum (Pomegranate) Seed Oil, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol

The Complete Picture

The Kaviala System does not replace twelve products by doing twelve things adequately. It replaces twelve products by addressing the underlying skin concerns those products were each trying to solve, through carefully chosen ingredients working synergistically across two formulas.

This is not simplification. It is precision.

Every ingredient in both products was chosen because it does something specific, something documented and something meaningful. Nothing is here for texture, fragrance, color or label appeal. Every active is present at a concentration that earns its place.

That is what makes two products enough.

Shop Step 01
Shop Step 02
Shop the System

The Ingredients Behind the System

These are not ingredients chosen for label appeal. Each one was selected after months of reviewing published research, evaluated for efficacy, purity, stability and compatibility, and included at a concentration that earns its place. Here is the story behind each one.

Step 01 — Advanced Tri-Peptide Regenerating Complex

Tripeptide-29

What it is

Tripeptide-29 is a synthetic peptide composed of three amino acids, the same sequence found in the structural backbone of human collagen. It is supplied as a concentrated solution at 98% purity, meaning nearly all of what you are applying to your skin is active peptide.

Where it comes from

Tripeptide-29 is produced through precision synthesis in controlled laboratory conditions, ensuring consistent purity and activity from batch to batch. Its molecular structure mirrors the repeating tripeptide unit that forms the helical architecture of collagen fibers in the dermis.

What it does

As skin ages, collagen production declines steadily, beginning in the mid-twenties and accelerating significantly after menopause. The visible result is skin that loses density, firmness and the plump, resilient texture associated with youth. Tripeptide-29 addresses this at the source.

It works through two complementary mechanisms. First, it provides collagen identical amino acid sequences that serve as direct building blocks for new collagen synthesis, giving fibroblasts, the cells responsible for collagen production, the raw materials they need. Second, the presence of these sequences signals to fibroblasts that collagen is being degraded and needs to be replaced, stimulating an upregulation in collagen production.

The result is a peptide that both builds and signals simultaneously, supporting the skin's own natural collagen renewal process rather than bypassing it.

Why it was chosen for Kaviala

Most peptide serums on the market contain one or two peptides at concentrations chosen for marketing rather than efficacy. Step 01 contains Tripeptide-29 at a concentration where the actual peptide present in the formula is approximately 2.94%, a genuinely meaningful dose relative to what published research demonstrates as effective. This is the kind of concentration that makes a visible difference with consistent use over time.

Acetyl Octapeptide-3

What it is

Acetyl Octapeptide-3 is a peptide composed of eight amino acids, belonging to a class of ingredients known as signal peptides, which work by modulating the release of neurotransmitters at the neuromuscular junction. This class of peptides has become widely used in cosmetic formulations for its ability to visibly soften the appearance of expression lines.

Where it comes from

Acetyl Octapeptide-3 is produced through a controlled synthesis process. It belongs to a class of ingredients known as SNARE-modulating peptides, named for their interaction with the Synaptosomal Associated Protein Receptor (SNARE) complex, the molecular machinery responsible for neurotransmitter release.

What it does

Expression lines, the lines on the forehead, around the eyes, around the mouth, on the neck and décolleté, form through a specific biological mechanism. When the brain sends a signal to move a facial muscle, neurotransmitters are released at the neuromuscular junction through a molecular process involving a protein complex called the SNARE complex. Repeated muscle contractions over years and decades create the permanent creasing we associate with expression-related aging.

Acetyl Octapeptide-3 works by competing with one of the proteins in the SNARE complex for its position in the assembly. When it successfully competes, neurotransmitter release is modulated, muscle contraction is attenuated and the formation of new expression lines is slowed while existing ones are visibly softened.

This mechanism is the same principle used in aesthetic injectable treatments. Acetyl Octapeptide-3 achieves it topically, non-invasively and without any systemic effect. Clinical studies using 3 to 10% of the commercial solution demonstrated a reduction in the depth of wrinkles of up to 63%, particularly in the forehead and eye area.

Importantly, Acetyl Octapeptide-3 works at nanomolar concentrations, meaning it acts through biological signaling rather than bulk chemistry. The active amount in the formula is intentionally small because signal peptides are designed to trigger biological responses at very low concentrations, exactly as the body's own signaling molecules do.

Why it was chosen for Kaviala

Acetyl octapeptide-3 is an advanced neuromuscular peptide developed to improve upon earlier hexapeptide technology, offering enhanced performance in targeting expression lines and helping reduce the appearance of wrinkle depth. Delivered in a mist format in Step 01, it reaches expression lines across the face, neck, décolleté, lip area, and hands simultaneously, areas that a serum or cream applied only to the face would not fully cover.

Palmitoyl Tripeptide-5

What it is

Palmitoyl Tripeptide-5 is a lipophilic peptide created by attaching a palmitoyl fatty acid chain to a tripeptide sequence. The palmitoyl group serves as a delivery vehicle, helping the peptide penetrate the lipid rich outer layers of skin more effectively than unmodified peptides.

Where it comes from

Palmitoyl Tripeptide-5 is synthesized through precision chemistry and supplied in a glycerin carrier, which also contributes to the hydration profile of Step 01. It is used at 2% in the formula, a concentration where meaningful peptide activity is delivered with every application.

What it does

Palmitoyl Tripeptide-5 works through a completely different pathway from Tripeptide-29, and this is precisely why both are included in Step 01.

Its mechanism of action involves the TGF-β (Transforming Growth Factor Beta) pathway, one of the most important biological signaling cascades for collagen regulation in the dermis. TGF-β is a growth factor naturally produced by the skin that orchestrates collagen synthesis, controls the balance between collagen production and degradation, and regulates the behavior of fibroblasts.

As skin ages, TGF-β signaling becomes less efficient, contributing to the progressive decline in collagen that underlies visible aging. Palmitoyl Tripeptide-5 mimics a segment of Thrombospondin-1, a protein that activates the TGF-β pathway, essentially stepping in to perform a function the aging skin performs less effectively on its own.

The result is not just collagen stimulation but activation of the entire signaling cascade responsible for organizing, structuring and maintaining the collagen network. It supports the biological infrastructure of the dermis rather than simply providing building blocks for it.

Why it was chosen for Kaviala

The combination of Tripeptide-29 and Palmitoyl Tripeptide-5 creates a dual pathway collagen support system that is more comprehensive than either ingredient alone. While Tripeptide-29 provides structural building blocks and direct fibroblast stimulation, Palmitoyl Tripeptide-5 activates the biological signaling architecture responsible for organizing the entire collagen renewal process. Together they work synergistically, addressing collagen from both the supply side and the regulatory side simultaneously.

Marine Bioactive Extract (Pseudoalteromonas Ferment Extract)

What it is

Pseudoalteromonas Ferment Extract is a glycoprotein, a protein molecule with attached sugar groups, produced by a unique strain of bacteria called Pseudoalteromonas Antarctica. It is derived through a fermentation process that captures and preserves the bioactive properties of this extraordinary marine organism.

Where it comes from

The story of this ingredient begins in the Antarctic summer of 1988, when a scientific expedition collected mud samples from Admiralty Bay on King George Island, Antarctica. From those samples, a previously unknown bacterial strain was isolated and characterized. During its growth, the bacteria produced an extracellular glycoprotein believed to help it survive the extreme conditions of its environment: retaining water in freezing temperatures, adhering to surfaces and withstanding ice crystal formation.

Researchers recognized that this natural cryoprotective mechanism had profound implications for skin biology. A substance that evolved over millions of years to protect cellular integrity in one of the most hostile environments on Earth could, they hypothesized, be applied to protect and regenerate skin cells under the far milder stresses of everyday aging.

What it does

This marine-derived ingredient delivers multiple, clinically documented benefits that make it one of the most versatile and compelling actives available in cosmetic science.

It stimulates fibroblast adhesion and keratinocyte growth, the two cellular processes most directly responsible for skin regeneration and tissue renewal. It has been clinically shown to increase the production of Collagen Type I and Type IV, as well as elastin, resulting in measurably firmer, more structured skin. It demonstrates a pronounced cryoprotective effect, modifying the formation of ice crystals in skin cells during temperature stress. And it helps skin retain water more effectively, addressing the chronic dehydration that accelerates visible aging in mature skin.

In clinical studies, this ingredient demonstrated a visible reduction in wrinkle depth, particularly in the forehead and around the eyes, with measurable improvements in skin firmness and density.

Why it was chosen for Kaviala

This ingredient addresses elastin production and skin regeneration through a mechanism that the peptide system in Step 01 does not cover. While Tripeptide-29, Acetyl Octapeptide-3 and Palmitoyl Tripeptide-5 work through peptide signaling pathways, this glycoprotein works through a different cellular communication mechanism. Together they create a multi pathway approach to structural skin renewal that is more comprehensive than any single ingredient or ingredient category could achieve.

The formula uses this ingredient at 3% of the commercial solution, delivering 0.75% active glycoprotein with every application, a meaningful concentration relative to what published research demonstrates as effective.

Ectoin

What it is

Ectoin is a naturally occurring amino acid derivative, classified as an extremolyte, a compound produced by microorganisms to survive extreme environmental conditions. It belongs to a class of molecules called compatible solutes, substances that accumulate inside cells under stress to stabilize proteins, membranes and DNA without interfering with normal cellular function.

Where it comes from

Ectoin was first isolated from the bacterium Ectothiorhodospira halochloris, found in the highly saline, alkaline lakes of the Egyptian desert. These organisms survive salt concentrations and temperature fluctuations that would destroy most living cells, and they do so largely through the accumulation of Ectoin within their cellular structures.

The Ectoin used in Kaviala is produced through biotechnological fermentation, achieving a purity of 98 to 100%. This means virtually all of what is applied to your skin is active Ectoin with no filler or carrier material.

What it does

Ectoin's primary function is what scientists call molecular bioshielding, the formation of a protective hydration shell around cellular structures, proteins and membranes. This mechanism provides several distinct benefits highly relevant to mature skin.

It stabilizes cellular membranes against environmental stressors including UV radiation, pollution, temperature extremes and blue light from screens. Research has demonstrated that Ectoin specifically shields skin cells from HEV (High Energy Visible) light induced oxidative stress, protecting DNA from strand breaks and mitochondria from screen induced damage. This is a particularly important benefit in an era of prolonged daily screen exposure that conventional SPF products do not address.

Ectoin also supports the skin microbiome, the complex community of beneficial bacteria that lives on healthy skin and plays a critical role in barrier function, immune response and inflammatory regulation. As skin ages and barriers become compromised, the microbiome shifts in ways that accelerate inflammation and sensitivity. Ectoin has been shown to support microbiome diversity and resilience under stress conditions.

Additionally, Ectoin is a powerful humectant, attracting and retaining water molecules within the skin's structure, contributing to the deep, sustained hydration that mature skin requires.

Why it was chosen for Kaviala

Ectoin is present in both Step 01 and Step 02 at a concentration well above what most commercial formulas include. This means continuous Ectoin mediated cellular protection throughout the day from Step 01 and through the night from Step 02, creating a round the clock shield that a product containing Ectoin at trace amounts simply cannot replicate. This reflects the same philosophy that guides every formulation decision in Kaviala: if an ingredient is worth including, it is worth including at a concentration that actually works.

Niacinamide and N-Acetyl Glucosamine

What they are

Niacinamide, also known as Vitamin B3 or nicotinamide, is a water soluble vitamin that serves as a direct precursor to NAD+ (Nicotinamide Adenine Dinucleotide), a coenzyme found in every living cell that is essential for energy metabolism, DNA repair and cellular regeneration. As skin ages, NAD+ levels decline significantly, contributing to slower cellular repair, reduced energy availability for collagen synthesis and increased vulnerability to oxidative stress. Niacinamide supports NAD+ synthesis, helping restore the cellular energy infrastructure that aging skin increasingly lacks.

N-Acetyl Glucosamine (NAG) is a naturally occurring amino sugar and a building block of hyaluronic acid, the skin's primary water binding molecule. It is found naturally in the outer layers of skin and plays a role in barrier function, hydration and cellular communication.

Where they come from

Niacinamide is synthesized from nicotinic acid and used in Step 01 at 3%, a concentration supported by extensive published research for its brightening, barrier and anti-inflammatory effects. NAG is derived through fermentation and used at 1.5% in Step 01.

What they do

While Niacinamide and NAG each deliver individual benefits, their most significant contribution to the Kaviala System is the synergy between them, a relationship that has been documented in peer reviewed dermatology research.

Niacinamide inhibits the transfer of melanosomes, the cellular packages that carry melanin from the cells that produce it to the skin cells visible at the surface. This interrupts the pigmentation pathway at the delivery stage, reducing the appearance of dark spots and uneven skin tone without affecting melanin production itself.

NAG inhibits the glycosylation of tyrosinase, the enzyme responsible for triggering melanin production in the first place. This addresses the pigmentation pathway at the production stage.

Together they address hyperpigmentation at two distinct points in the process simultaneously, one preventing production, one preventing delivery, creating a more comprehensive brightening effect than either ingredient achieves alone.

Beyond brightening, Niacinamide at 3% supports barrier function by stimulating ceramide synthesis within skin cells, reduces visible redness and uneven skin tone, minimizes the appearance of enlarged pores and delivers its NAD+ precursor benefits to the cellular energy cycle. NAG contributes to hyaluronic acid synthesis, supporting the skin's natural hydration mechanisms from within.

Why they were chosen for Kaviala

The decision to include both Niacinamide and NAG together rather than one or the other reflects the same multi pathway philosophy that defines every formulation decision in the Kaviala System. Two ingredients addressing the same concern through different mechanisms is always more effective than one ingredient working alone. Their synergy on hyperpigmentation has been specifically documented in published research, making their combination a scientifically grounded choice rather than an intuitive one.

Step 02 — Advanced Cellular Rejuvenation Treatment

Acetyl Tetrapeptide-2

What it is

Acetyl Tetrapeptide-2 is a synthetic peptide composed of four amino acids with an acetyl group attached, designed to mimic signaling molecules found naturally in the body and interact with highly specific biological targets.

Where it comes from

Acetyl Tetrapeptide-2 is developed through a process that includes in vitro and in vivo clinical testing. Its peptide sequence was specifically designed to mimic endogenous molecules involved in the regulation of elastic fiber assembly and dermal structural proteins.

What it does

Acetyl Tetrapeptide-2 targets four specific biological pathways that are central to the structural integrity of aging skin.

Elastin fiber organization through Fibulin-5 and LOXL-1

Fibulin-5 is an extracellular matrix glycoprotein that serves as an adapter molecule, bridging elastic fibers and anchoring them to the surrounding tissue. LOXL-1 (Lysyl Oxidase Like 1) is an enzyme that crosslinks elastin fibers, giving them their strength and resilience. Both proteins decline significantly with age, leading to disorganized, fragmented elastic fibers that cause skin to lose its bounce and firmness. Acetyl Tetrapeptide-2 enhances the expression of Fibulin-5 by up to 2.3-fold and LOXL-1 by up to 1.7-fold compared to placebo in vitro, directly addressing the molecular mechanism behind elasticity loss.

Focal adhesion and dermal cohesion

Focal adhesion proteins, including talin, zyxin, integrins and actinin, govern how skin cells adhere to the extracellular matrix. As these proteins become less organized with age, the structural cohesion of the dermis weakens, contributing to the sagging and loss of definition visible in mature skin. Acetyl Tetrapeptide-2 upregulates the gene expression of these focal adhesion proteins, supporting the structural architecture that keeps skin cohesive and defined.

Collagen I, IV, VI and XIV induction

Most collagen stimulating ingredients address Collagen I and perhaps Collagen IV. Acetyl Tetrapeptide-2 additionally stimulates Collagen VI, which connects cells to the extracellular matrix, and Collagen XIV, which regulates collagen fiber diameter and organization, two collagen types rarely addressed by any commercial skincare ingredient.

In vivo clinical testing at 2% of the commercial solution, the exact concentration used in Step 02, demonstrated measurable increases in skin firmness and dermal structure compared to placebo.

Why it was chosen for Kaviala

Acetyl Tetrapeptide-2 fills a gap that no other ingredient in either Step 01 or Step 02 addresses: the organization of elastic fibers. The marine bioactive extract in Step 01 stimulates elastin production. Acetyl Tetrapeptide-2 in Step 02 organizes the elastin fibers that are produced into properly structured, functional networks. These are complementary mechanisms: one creates the raw material, the other assembles it correctly, making the combination across both products more effective than either alone.

Ceramide Complex (Ceramide NP, AP, EOP, Phytosphingosine and Cholesterol)

What it is

The skin barrier is not a single layer but a precisely organized structure often described as bricks and mortar. The skin cells (corneocytes) are the bricks. The mortar is a lipid matrix composed of three types of molecules in specific ratios: ceramides (approximately 50%), cholesterol (approximately 25%) and free fatty acids (approximately 15%). This ratio is not arbitrary. It is the result of millions of years of biological evolution producing the optimal barrier for retaining water and protecting against environmental insult.

The Ceramide Complex in Step 02 contains three specific ceramide types, Ceramide NP, Ceramide AP and Ceramide EOP, along with Phytosphingosine and Cholesterol, together delivering a barrier restoring lipid system that mirrors the composition of healthy young skin.

Where it comes from

The ceramides used in the Kaviala System are produced through a clean biotechnological process, resulting in skin identical molecules that integrate naturally into the skin's lipid bilayer. Each ceramide type plays a specific structural role that the others cannot replicate, which is why all three are necessary for genuine barrier restoration.

What each component does

Ceramide NP (Ceramide 3)

Ceramide NP is the most abundant ceramide in healthy skin, serving as the primary structural component of the lamellar bilayers between skin cells.

Ceramide AP (Ceramide 6-II)

Ceramide AP contributes to the flexibility and fluidity of the lipid matrix, preventing the brittleness that leads to barrier disruption and transepidermal water loss.

Ceramide EOP (Ceramide 1)

Ceramide EOP is arguably the most critical of the three. It anchors the lamellar structure to the protein envelope surrounding skin cells through an ester linkage, essentially binding the entire barrier system together. Without adequate Ceramide EOP, the lamellar structure loses its integrity regardless of how much Ceramide NP and AP are present.

Phytosphingosine

Phytosphingosine is a sphingoid base, the backbone molecule from which ceramides are synthesized. It supports the skin's own ceramide production while providing anti-inflammatory and antimicrobial benefits that complement barrier restoration.

Cholesterol

Cholesterol completes the three way lipid ratio essential for optimal barrier function, regulating the fluidity of the lipid bilayer and enabling the selective permeability that allows skin to retain water while blocking pathogens.

Why it was chosen for Kaviala

Most moisturizers that claim to contain ceramides include only one type, typically Ceramide NP, and often at trace concentrations chosen for label value rather than efficacy. A single ceramide type without the complete lamellar ratio cannot restore barrier function because the barrier is a system, not a single component. The Ceramide Complex in Step 02 at 3.5% provides all three ceramide types plus the supporting molecules in a system that can genuinely integrate into and repair the skin's lipid architecture rather than simply coating the surface.

Bakuchiol

What it is

Bakuchiol is a meroterpene phenol, a naturally occurring plant compound isolated from the seeds and leaves of Psoralea corylifolia, commonly known as the babchi plant. It is one of a very small number of plant derived actives that has been clinically demonstrated to activate the same cellular pathways as retinol, producing comparable visible results without any of retinol's associated side effects.

Where it comes from

The babchi plant has been used for centuries in both Ayurvedic medicine and traditional Chinese medicine, where preparations from its seeds were applied to skin conditions including hypopigmentation, inflammatory disorders and wound healing. Modern cosmetic science isolated and identified Bakuchiol as the specific compound responsible for many of these traditional uses, then subjected it to rigorous clinical testing against the gold standard of topical anti-aging treatment: retinol.

What it does

Bakuchiol's most significant discovery was that it activates retinol receptor pathways, the same cellular receptors targeted by retinol and its pharmaceutical derivative tretinoin, without sharing retinol's chemical structure or any of its known limitations.

In a landmark study published in the British Journal of Dermatology, 0.5% Bakuchiol applied twice daily was compared to 0.5% retinol applied once daily over 12 weeks. Both groups showed significant and comparable improvements in wrinkle surface area, skin roughness and hyperpigmentation. The Bakuchiol group experienced significantly less dryness, irritation, scaling and stinging than the retinol group. Bakuchiol did not cause photosensitivity, did not require a gradual introduction period and was well tolerated even by participants with sensitive skin.

Beyond its retinol equivalent activity, Bakuchiol has demonstrated antioxidant, anti-inflammatory and antibacterial properties that contribute additional skin health benefits independent of its retinol receptor pathway activity.

Applied twice daily in Step 02, Bakuchiol delivers a cumulative daily dose that meets or exceeds the clinical reference dose used in published research, without the skin disruption that makes retinol difficult to maintain consistently. And consistency is, ultimately, what delivers visible results.

Why it was chosen for Kaviala

The choice of Bakuchiol over retinol was not made reluctantly. It was made deliberately, for the specific needs of the mature skin this system was designed for. Mature skin is more prone to sensitivity, barrier compromise and dehydration. These are precisely the conditions that make retinol's irritation profile most problematic. Bakuchiol delivers the retinol equivalent results without triggering the inflammatory response that can set back barrier compromised skin rather than improving it. For a formula designed to restore, strengthen and renew mature skin, Bakuchiol is the more intelligent choice.

Alpha-Arbutin

What it is

Alpha-Arbutin is a naturally occurring glycoside, a compound formed when a sugar molecule bonds to a functional organic compound, found in the leaves and berries of several plants including bearberry (Arctostaphylos uva-ursi), blueberry, cranberry and pear. The alpha configuration refers to the specific molecular geometry of the sugar bond, which gives Alpha-Arbutin greater stability and approximately ten times more efficacy than its beta configured counterpart, Beta-Arbutin, commonly found in less sophisticated formulas.

Where it comes from

While Alpha-Arbutin occurs naturally in several plants, the concentration used in skincare is typically achieved through enzymatic synthesis, which produces a highly pure, stable form that is consistent from batch to batch. The Alpha-Arbutin in Step 02 is used at 1%, the concentration supported by published research as effective for visible brightening while remaining within regulatory safe limits in both US and EU markets.

What it does

Alpha-Arbutin inhibits tyrosinase, the enzyme responsible for triggering the cascade that produces melanin in skin cells. By occupying tyrosinase's active site, it prevents the enzyme from catalyzing melanin production, reducing the supply of pigment available to create dark spots and uneven skin tone.

This mechanism makes Alpha-Arbutin one of the most targeted and effective brightening actives available in cosmetic science. Unlike some brightening approaches that affect skin pigmentation without specificity, Alpha-Arbutin works precisely at the enzymatic level, interrupting the pigmentation process at its initiation.

Its effects are most visible with consistent use over 8 to 12 weeks, as existing pigmented cells are shed through normal cell turnover and replaced by less pigmented cells. It works synergistically with the Niacinamide present in both Step 01 and Step 02, which addresses pigmentation at the delivery stage rather than the production stage, together creating a comprehensive approach to hyperpigmentation that is more effective than either ingredient alone.

Why it was chosen for Kaviala

Alpha-Arbutin was chosen over other tyrosinase inhibitors for three reasons. Its safety profile is well established across decades of cosmetic use and is documented in regulatory databases in both the US and EU. Its stability within formulations is excellent compared to more reactive brightening actives. And its precise mechanism of action is well understood from published research, allowing for a formulation approach grounded in evidence rather than marketing claims.

Resveratrol

What it is

Resveratrol is a stilbene, a type of polyphenol produced by plants in response to stress, injury, UV radiation and pathogen attack. It functions in nature as a plant defense compound, and this stress response origin is relevant to understanding why it is so valuable for aging skin.

Where it comes from

Resveratrol is found in particularly high concentrations in the skin of red grapes, red wine, Japanese knotweed (Polygonum cuspidatum) and certain berries. The Resveratrol used in cosmetic science is typically derived from Japanese knotweed through a standardized extraction process, producing a highly pure, stable form suitable for topical application.

What it does

Resveratrol's most widely studied mechanism is the activation of sirtuins, particularly SIRT-1, a family of proteins often referred to as longevity genes. Sirtuins regulate cellular repair, stress response and metabolic function, and their activity declines with age. By activating sirtuin pathways, Resveratrol supports the cellular repair processes that slow as skin ages.

Independently of sirtuin activation, Resveratrol is a potent direct antioxidant that neutralizes multiple types of free radicals generated by UV exposure, pollution, blue light and normal metabolic processes. It also inhibits enzymes including collagenase and elastase that degrade collagen and elastin in aging skin.

Research has demonstrated secondary tyrosinase inhibiting activity for Resveratrol, contributing an additional brightening mechanism to Step 02's already comprehensive pigmentation approach.

Perhaps most valuably, Resveratrol works in synergy with Tocopherol (Vitamin E) through a well documented regeneration cycle: each compound regenerates the other's antioxidant capacity after it has been depleted by neutralizing free radicals. This means the combined antioxidant protection of both ingredients together is significantly greater than the sum of either alone, a true synergistic effect rather than simply additive benefit.

Why it was chosen for Kaviala

Resveratrol's combination of sirtuin activation, direct antioxidant activity, collagen protection, enzymatic inhibition and synergy with Vitamin E makes it one of the most multifunctional actives available. Its inclusion at a functional concentration in Step 02, alongside Vitamin E and Pomegranate Seed Oil, creates a triple antioxidant system with three distinct mechanisms that provides substantially broader protection against oxidative aging than any single antioxidant ingredient could achieve.

Squalane

What it is

Squalane is a saturated hydrocarbon derived from squalene, a lipid naturally produced by the sebaceous glands of human skin. It is one of the most skin compatible emollient oils available because it is, quite literally, a molecule the skin already recognizes and uses.

Where it comes from

Squalene was originally extracted from shark liver oil, which contains it in high concentrations. Modern cosmetic squalene is derived entirely from plant sources, primarily sugarcane, olive oil and amaranth, through a process of hydrogenation that converts squalene into the more stable, longer lasting squalane form. The plant derived squalane used in Kaviala is sustainably sourced and produces a molecule identical in structure and function to the squalane produced by human skin.

What it does

Human sebaceous glands naturally produce squalene as a component of sebum, the skin's natural moisturizing and protecting oil. Squalene and its stable derivative squalane account for approximately 12% of human sebum in young skin. With age, sebum production declines significantly, and the squalane component of that decline contributes directly to the dryness, loss of suppleness and increased vulnerability to environmental damage that characterizes mature skin.

Topically applied Squalane integrates seamlessly into the skin's own lipid systems because the skin recognizes it as a skin identical molecule. It provides deep emolliency and occlusion, sealing moisture into the skin without heaviness, greasiness or pore congestion. It is noncomedogenic, stable against oxidation unlike many plant oils, and well tolerated by virtually all skin types.

At 6% in Step 02, Squalane is present at a concentration that delivers genuine lipid replenishment, not a trace amount added for texture improvement or label value.

Why it was chosen for Kaviala

The choice of Squalane as the primary emollient in Step 02 reflects a preference for skin identical ingredients wherever possible. Rather than introducing a foreign lipid that the skin must accommodate, Squalane provides what mature skin has lost: a molecule it already knows how to use and integrate. Combined with the Ceramide Complex that restores the lamellar lipid bilayer and the Pomegranate Seed Oil that provides additional fat soluble antioxidant nutrients, the lipid system in Step 02 addresses the full spectrum of lipid depletion that drives mature skin dryness, crepiness and vulnerability.

A Note on Formulation Philosophy

Every ingredient described on this page was chosen because the science behind it is documented, the mechanism of action is understood and the concentration included in the formula is meaningful. None of them are here because they photograph well in marketing material, because they have a pleasant fragrance or because they fill space between one active and the next.

This is what every ingredient serves a purpose means in practice.

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